Global Mobile Engagement Market (2022 to 2027) - Featuring Adobe, Follow Analytics, IBM and Oracle Among Others - Benzinga

2022-09-11 23:42:43 By : Mr. Vincent Huang

DUBLIN , Sept. 9, 2022 /PRNewswire/ -- The "Global Mobile Engagement Market (2022-2027) by User Type, Solution, Vertical, and Geography, Competitive Analysis and the Impact of Covid-19 with Ansoff Analysis" report has been added to's offering.

The Global Mobile Engagement Market is estimated to be USD 40.2 Bn in 2022 and is expected to reach USD 140.90 Bn by 2027, growing at a CAGR of 28.51%

Market dynamics are forces that impact the prices and behaviors of the Global Mobile Engagement Market stakeholders. These forces create pricing signals which result from the changes in the supply and demand curves for a given product or service. Forces of Market Dynamics may be related to macro-economic and micro-economic factors.

There are dynamic market forces other than price, demand, and supply. Human emotions can also drive decisions, influence the market, and create price signals. As the market dynamics impact the supply and demand curves, decision-makers aim to determine the best way to use various financial tools to stem various strategies for speeding the growth and reducing the risks.

The report provides a detailed analysis of the competitors in the market. It covers the financial performance analysis for the publicly listed companies in the market. The report also offers detailed information on the companies' recent development and competitive scenario. Some of the companies covered in this report are Accengage, Adobe, Appboy, Follow Analytics, IBM, Leanplum, Localytics, Oracle, etc. Countries Studied

The report includes Competitive Quadrant, a proprietary tool to analyze and evaluate the position of companies based on their Industry Position score and Market Performance score. The tool uses various factors for categorizing the players into four categories. Some of these factors considered for analysis are financial performance over the last 3 years, growth strategies, innovation score, new product launches, investments, growth in market share, etc. Ansoff Analysis

The report presents a detailed Ansoff matrix analysis for the Global Mobile Engagement Market. Ansoff Matrix, also known as Product/Market Expansion Grid, is a strategic tool used to design strategies for the growth of the company. The matrix can be used to evaluate approaches in four strategies viz. Market Development, Market Penetration, Product Development and Diversification. The matrix is also used for risk analysis to understand the risk involved with each approach. The analyst analyses the Global Mobile Engagement Market using the Ansoff Matrix to provide the best approaches a company can take to improve its market position. Based on the SWOT analysis conducted on the industry and industry players, the analyst has devised suitable strategies for market growth. Why buy this report?

Key Topics Covered: 1 Report Description 2 Research Methodology 3 Executive Summary 4 Market Dynamics 4.1 Drivers 4.1.1 High Penetration of Mobile Phones 4.1.2 Increasing Use of Mobile Device Applications 4.1.3 Growing Focus Toward Mobile First Strategy 4.2 Restraints 4.2.1 High Initial Investment to Set Up Mobile Engagement Campaigns 4.2.2 Difficulty in Monetizing Mobile Apps 4.3 Opportunities 4.3.1 Development of Mobile Engagement Applications for Healthcare Vertical 4.3.2 Rapid Development of Information Technology and Digital Services Increasing Connectivity with Consumers in Travel and Hospitality Vertical 4.4 Challenges 4.4.1 Increasing Concerns Related to Data Privacy 5 Market Analysis 5.1 Regulatory Scenario 5.2 Porter's Five Forces Analysis 5.3 Impact of COVID-19 5.4 Ansoff Matrix Analysis 6 Global Mobile Engagement Market, By User Type 6.1 Introduction 6.2 Small and Medium-Sized Enterprises 6.3 Large-Scale Enterprises 7 Global Mobile Engagement Market, By Solution 7.1 Introduction 7.2 SMS & MMS 7.3 Push Notifications 7.4 In-App Messaging 7.5 E-Mails 7.6 App /Web Content 8 Global Mobile Engagement Market, By Vertical 8.1 Introduction 8.2 Financial Services 8.3 Media & Entertainment 8.4 Retail 8.5 Travel & Hospitality 8.6 Telecom and IT 9 Americas' Mobile Engagement Market 9.1 Introduction 9.2 Argentina 9.3 Brazil 9.4 Canada 9.5 Chile 9.6 Colombia 9.7 Mexico 9.8 Peru 9.9 United States 9.10 Rest of Americas 10 Europe's Mobile Engagement Market 10.1 Introduction 10.2 Austria 10.3 Belgium 10.4 Denmark 10.5 Finland 10.6 France 10.7 Germany 10.8 Italy 10.9 Netherlands 10.10 Norway 10.11 Poland 10.12 Russia 10.13 Spain 10.14 Sweden 10.15 Switzerland 10.16 United Kingdom 10.17 Rest of Europe 11 Middle East and Africa's Mobile Engagement Market 11.1 Introduction 11.2 Egypt 11.3 Israel 11.4 Qatar 11.5 Saudi Arabia 11.6 South Africa 11.7 United Arab Emirates 11.8 Rest of MEA 12 APAC's Mobile Engagement Market 12.1 Introduction 12.2 Australia 12.3 Bangladesh 12.4 China 12.5 India 12.6 Indonesia 12.7 Japan 12.8 Malaysia 12.9 Philippines 12.10 Singapore 12.11 South Korea 12.12 Sri Lanka 12.13 Thailand 12.14 Taiwan 12.15 Rest of Asia-Pacific 13 Competitive Landscape 13.1 Competitive Quadrant 13.2 Market Share Analysis 13.3 Strategic Initiatives 13.3.1 M &A and Investments 13.3.2 Partnerships and Collaborations 13.3.3 Product Developments and Improvements 14 Company Profiles 14.1 Accengage 14.2 Adobe 14.3 Appboy 14.4 Follow Analytics 14.5 IBM 14.6 Leanplum 14.7 Localytics 14.8 Oracle 14.9 Salesforce 14.10 Selligent 14.11 Smartfocus 14.12 Swrve 14.13 Tapjoy 14.14 Urban Airship 14.15 Vibes 14.16 Webtrekk 15 Appendix For more information about this report visit

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